Allure

For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide inspiration for our brides-to-be.

Fanciful and imaginative, Allure’s collections emphasize the longstanding beauty of the elegant, traditional bride, while highlighting touches of modernity, femininity and bohemian details or a freedom of form and careless elegance.